The power of using SMS broadcast in your business

SMS broadcast, also known as bulk SMS or mass SMS sending, is a popular method of communicating with customers, clients and colleagues all over the world. SMS broadcast allows you to reach large audiences quickly and reliably.

A 2019 Deloitte report Mobile Nation 2019 found that nine out of 10 Australians own a smartphone, with 48% of Australians saying they check their mobile at least once every 30 minutes.

Due to the rise of mobile phone use, many organisations have now implemented bulk SMS as a tool to effectively engage with their customers.

If you’re searching for a way to instantly connect with others and increase communication in your business, learn how SMS broadcast works, how organisations use SMS and the benefits of implementing SMS below.

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What industries are using SMS broadcast?

  • Advertising & Marketing
  • Retail
  • Hospitality
  • Education
  • Travel & Tourism
  • Banking & Finance
  • Real Estate
  • Healthcare
  • Media & Entertainment
  • Health & Beauty
  • Automotive

Ways to use SMS broadcast in your business

SMS broadcast can be used for many reasons. It presents a wide range of opportunities that are otherwise unavailable on more traditional communication channels like email.

Email is still a largely preferred method of communication for many businesses worldwide. However, with an average email open rate of just 17.8% compared to an average SMS open rate of approximately 98%, email doesn’t have the same immediacy as SMS.

Sending a bulk SMS ensures your messages make it to your audience without getting lost in someone’s spam inbox.

Some examples of ways to use SMS broadcast in your business include:

Rostering – sent to employees for shift reminders, notifications and confirmations
SMS marketing – sent to customers for special offers, promotions, in-stock updates and new product launches
Event reminders – sent to attendees for invitations to events, confirmations and reminders of attendance
Order notifications – sent to customers to update them about orders, shipping and dispatches
Mass alert notifications – sent to consumers to notify of system outages, security breaches or emergencies
Consumer surveys – sent to customers to gain insights on consumer behaviour and opinion
Travel bookings – sent to customers to manage and organise booking and check-in confirmations, travel and accommodation deals

There are unlimited ways you can use SMS broadcast in your business. Each text message can be customised for specific use in your organisation.

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Advantages of SMS broadcast

Builds quality relationships

Unlike an email, SMS broadcast is an extremely personalised form of communication, allowing you to instantly connect with your customers to build and maintain quality relationships.

When sending an SMS broadcast through GoFax, you can personalise the SMS with dynamic fields. This includes customising fields like first name, last name, appointment date, time and more.

Increases efficiency

No matter what industry your organisation is in, using SMS broadcast provides you with the ability to communicate information extremely fast to a large audience.

With GoFax’s simple setup and ease of use, you can send bulk SMS to thousands of people in a matter of seconds – increasing communication efficiency in your current business processes with customers and employees.

Connects with your existing systems

Integrate SMS into your existing business applications and workflows with the GoFax SMS API. In doing so, you’ll have access to sending and receiving SMS and SMS broadcast straight from your current systems.

Other GoFax SMS features include scheduling, the option to receive a dedicated virtual SMS number and advanced reporting tools.

Cost-effective communication

For those working in the advertising or marketing industry, SMS broadcast can be an extremely cost-effective alternative to other mainstream marketing channels such as TV, print, radio and online advertising to generate leads.

With SMS costs as low as 6 cents (on our corporate SMS package), you can start seeing a reduction in marketing costs from the very first SMS send. You can view our SMS pricing here.

How to send an SMS broadcast with GoFax

It’s easy to send out a bulk SMS with GoFax.

  1.  Sign up to GoFax and create an account. You’ll need to select an SMS plan that suits your business needs.

  2. Login to your account and compose the SMS you’d like to send.

  3. Upload your contacts as a CSV or choose from any previously saved address books.

  4. Send your SMS broadcast straight away or schedule it for a future date and time more convenient to you.

Start using SMS broadcast today

Want to see how the power of SMS broadcast can work for your business? Sign up for a free SMS trial with GoFax today. No software installation is required, so you can start sending bulk SMS straight away. Want to learn more? Get in touch with our sales team today on 1300 928 872.

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